CaberBoard launches particleboard campaign

Norbord is stepping up its particleboard promotional effort with a new campaign to publicise its high-performance CaberBoard flooring range.

Magazine adverts, point-of-sale displays, leaflets, mailers, a new website page and viral advertisements combine to spread the word about Norbord’s market-leading flooring panels.

Featuring the, now-familiar, family of dogs that have been appearing regularly in Norbord publicity, the campaign is aimed at housebuilders and the merchant trade with a focus on the three core products of CaberFloor P5, CaberDek and CaberShieldPlus.

CaberFloor P5 is the UK’s leading brand of moisture resistant  particleboard flooring and is widely used in both new-build and refurbishment projects.

CaberDek is Norbord’s most specified weather-protected flooring panel, featuring a peelable non-slip protective film to prevent soiling and water damage until following trades are finished, when the film is simply peeled off to reveal a clean floor surface.

For maximum weatherproofing during the construction process, CaberShieldPlus is the one to beat. With a permanently-bonded protective coating on both top and bottom surfaces to prevent moisture ingress, CaberShieldPlus will keep the building going even with the roof off. 

The eye-catching publicity material also promotes CaberFix D4, the specially-formulated adhesive that uses fewer mechanical fixings to deliver a solid, non-squeaking floor structure.

In all cases, the emphasis is on the CaberBoard range’s reputation for durability, moisture resistance and ease of use. And just like the loyal canine friends featured in the adverts and flyers, Norbord’s particleboard range is one you can trust.


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